Brand Mission

To improve the quality of 'less fortunate' lives in Africa through our Lifting Africa Foundation
by providing a quality and sustainable product to our active wear customers around the world.

- Fitness Making a Difference



The Lifting Africa Foundation has created a new relief project to help fight COVID-19 in South Africa & other African countries in need.
We need your help to #ComeTogether and fight this with those on the frontline.

Please click the link below to find out how you can be helping save REAL lives!

- Fitness Making a Difference






Lifting Africa Foundation

Our Values.

Driven to bring change:

We sell activewear, using a fixed percentage of our profits to fund positive impact projects in Africa through our independent foundation.

Dedicated To Perfecting Our Technical Active-Wear

Our quality is second to none.

At Lifting Africa we create our own custom designs that test the limits of creating multiple uses for clothing. Sourcing only the highest quality of sustainable materials available and combining that with consistently trying to be better in increasing our versatility of our activewear is what separates us from ‘just clothing’. We always promise to offer a very high standard in all we do from our products to our life saving projects.

Blackout Collection

October 29, 2019

The Foundation

November 11, 2018


June 21, 2018


June 21, 2018

COVID-19 Relief Project in South Africa

Find Out More