1 MILLION LIVES IMPACTED
IN 5 YEARS

Our technical sportswear helps ‘active people’ to workout feeling comfortable and stylish while making a positive impact by donating to the Lifting Africa Foundation through the purchase of our products and helping us provide long term, sustainable solutions to those without basic human needs in Africa unlike any other independent sportswear brand on the market. In everything we do, we bring complete honesty, transparency, responsibility and clarity to you as a customer, so we can help impact and change many lives together.

Project Water

View Project

Project Education

COMING SOON

Project COVID-19

View Project

£324,000

[2019 salary from donated money]

£183,475

[2019 salary from donated money]

£0

[2019 salary from donated money]

Childrens Investment Fund
CEO: Kate Hampton

British Heart Foundation
CEO: Simon Gillespie

Lifting Africa
CEO: Justin Down

Our Pricing & Process

Radically transparent

We believe our customers have the right to know how much their clothes cost to make and exactly how much is being donated to the Lifting Africa Foundation. We reveal the true cost of all of our products below, on individual product pages, and how much each product gives to each project when bought.

Every single penny that goes into the Lifting Africa Foundation is solely for our projects, no salaries nor any other expenses are paid by the Foundations funds. This separates us from the majority of the world’s biggest charities – where the majority use donated money for ‘Administrative costs’ which effectively means business expenses; salaries, office rental, untraceable business costs.

Whereas we can promise, prove, and guarantee that 10-15% of every single purchase goes directly to funding our life-saving projects – Providing you with complete transparency of our brand.

Our Cost Breakdown

We reveal the cost behind every aspect of our production process.

Materials & Labor

+

$7.80

Transport

+

$2.06

Duties & VAT

=

$5.42

True Cost

+

$15.83

10% Donation

to The Foundation

 

$3.70

Each Purchase Supports One Of The Projects Below

Project Water

Clean Water for the next 3-5 Years

for 1 Person, from 1 Purchase

Project Education

Education Supplies for 1 Academic Year

for 1 Child, from 1 Purchase

Project COVID-19

Food & Cleaning Products for 4 days

For 1 Family, from 1 Purchase

Our Cost Breakdown

We reveal the cost behind every aspect of our production process.

Materials & Labor

+

$6.90

Transport

+

$2.06

Duties & VAT

=

$4.92

True Cost

+

$13.89

10% Donation

to The Foundation

 

$3.40

Each Purchase Supports One Of The Projects Below

Project Water

Clean Water for the next 3-5 Years

for 1 Person, from 1 Purchase

Project Education

Education Supplies for 1 Academic Year

for 1 Child, from 1 Purchase

Project COVID-19

Food & Cleaning Products for 4 days

For 1 Family, from 1 Purchase

Our Cost Breakdown

We reveal the cost behind every aspect of our production process.

Materials & Labor

+

$12.60

Transport

+

$2.06

Duties & VAT

=

$8.06

True Cost

+

$22.72

10% Donation

to The Foundation

 

$4.40

Each Purchase Supports One Of The Projects Below

Project Water

Clean Water for the next 3-5 Years

for 2 People, from 1 Purchase

Project Education

Education Supplies for 1 Academic Year

for 2 Children, from 1 Purchase

Project COVID-19

Food & Cleaning Products for 5 days

For 1 Family, from 1 Purchase

Our Cost Breakdown

We reveal the cost behind every aspect of our production process.

Materials & Labor

+

$9.50

Transport

+

$4.40

Duties & VAT

=

$7.64

True Cost

+

$21.54

10% Donation

to The Foundation

 

$4.73

Each Purchase Supports One Of The Projects Below

Project Water

Clean Water for the next 3-5 Years

for 2 People, from 1 Purchase

Project Education

Education Supplies for 1 Academic Year

for 2 Children, from 1 Purchase

Project COVID-19

Food & Cleaning Products for 5 days

For 1 Family, from 1 Purchase

Our Cost Breakdown

We reveal the cost behind every aspect of our production process.

Materials & Labor

+

$8.63

Transport

+

$2.64

Duties & VAT

=

$5.67

True Cost

+

$16.96

10% Donation

to The Foundation

 

$4.46

Each Purchase Supports One Of The Projects Below

Project Water

Clean Water for the next 3-5 Years

for 1.5/2 People, from 1 Purchase

Project Education

Education Supplies for 1 Academic Year

for 1-2 Children, from 1 Purchase

Project COVID-19

Food & Cleaning Products for 4.5 days

For 1 Family, from 1 Purchase

Our Cost Breakdown

We reveal the cost behind every aspect of our production process.

Materials & Labor

+

$7.52

Transport

+

$1.64

Duties & VAT

=

$4.98

True Cost

+

$14.14

10% Donation

to The Foundation

 

$3.60

Each Purchase Supports One Of The Projects Below

Project Water

Clean Water for the next 3-5 Years

for 1 Person, from 1 Purchase

Project Education

Education Supplies for 1 Academic Year

for 1 Child, from 1 Purchase

Project COVID-19

Food & Cleaning Products for 3.5 days

For 1 Family, from 1 Purchase

Our Cost Breakdown

We reveal the cost behind every aspect of our production process.

Materials & Labor

+

$6.19

Transport

+

$1.13

Duties & VAT

=

$4.02

True Cost

+

$11.35

10% Donation

to The Foundation

 

$3.35

Each Purchase Supports One Of The Projects Below

Project Water

Clean Water for the next 3-5 Years

for 1 Person, from 1 Purchase

Project Education

Education Supplies for the next 6-12 Months

for 1 Child, from 1 Purchase

Project COVID-19

Food & Cleaning Products for 4 days

For 1 Family, from 1 Purchase