Lifestraw is a company that is redefining safe drinking water through their innovative technology, quality designs and amazing commitment to eradicating casualties caused by unfiltered and untreated water.

‘The evolution of LifeStraw has been a remarkable journey. It started in 1994 when the Carter Center approached LifeStraw’s parent company, Vestergaard, to develop a filter that could remove Guinea worm larvae from water it was contaminating. Vestergaard designed a cloth filter but then evolved it into a more effective pipe form in 1999. Today, more than 37 million LifeStraw Guinea Worm filters have contributed to the near-eradication of the disease.’(Lifestraw 2018)

This is only one of many reasons of why we decided to work with such a worthy cause driven company. Lifting Africa Foundation® and Lifestraw® are partnering up to tackle some of the harshest areas affected by unclean water sources in Africa. Through the use of Lifestraw’s products and our funding, strategic planning and carefully selected locations we look to take action in various avenues that involve the detrimental issues that comes with the lack of clean water:

  • Time Taken To Collect Water– Did you know worldwide women and girls spend an estimated 200 million hours – DAILY – collecting water? An incredible waste of valuable time, affecting schooling, caring for their children, their families and affecting personal growth. One example in Afar, Ethiopia, a young 13 year old girl spends an 8 hour round trip everyday to collect water for her family, now imagine doing that yourself? (Unicef, March 2018)
  • Water Related Diseases and Deaths- Worldwide 1 out of every 5 deaths of children under the age of 5 is due to water-related diseases (waterproject.org, 2016)
  • School Hours Lost- 443 million school days are lost each year due to water-related diseases. Research has shown that for every 10% increase in women’s literacy, a country’s whole economy can grow by up to 0.3%. (waterproject.org, 2016)

These are only a few factors that have driven us to make a change. So many brave and strong people are affected with little being done about it. Help us bring the change together by supporting us by simply getting some fantastic new threads from Lifting Africa Clothing, every single purchase contributes to our mission to bring basic human needs to the forefront. Wear clothing that echoes philanthropy, be apart of the difference.